The name
Bolton.
One word. Never “Bolton Estates” in brand work. Mentor, Ohio goes in addresses and in the Mentor lockup.
Brand Guidelines
Version 2.0 · 09.01.2026
How to use this book
How to use these guidelines.
Who this book is for, how it is set up, and where to get the files.
Who it is for
Designers, writers, printers, sign makers, and anyone making something with the Bolton name.
How it is built
At a Glance, The Promise, The Foundation, The Landmarks, The Identity and In the World, in that order.
Where the files are
projectbolton.com/logosFonts are free on Google Fonts. Always place logos from the master files.
Section One
At a Glance.
The essentials of the brand: what Bolton is, the logo, and how it differs from other developments.
At a Glance · Summary
The brand on one page.
The name, logo, promise, story, colors and fonts, side by side.
The logo
LIVE WELL
The promise
Where you come
to Live Well.
The line the whole brand rolls up to. Live Well means daily life here is better: the woods, the trails, the house and the neighbors, all within a walk.
The story
The Bolton family’s
country estate.
For a hundred years, the families who built Cleveland came here to live well. Now it is yours.
The colors
Moss and Honey lead. Six support them, each at its exact value.
Moss
Honey
Bone
Ink
Creek
Sage
Stone
Patina
The fonts
FrauncesHeadlines
EB GaramondReading
InterLabels & screens
CINZELStone & metal
LIVE WELLMontserrat Bold
At a Glance · Logo
The primary logo.
The B, the Bolton wordmark and the Live Well line together. Use this version first, whenever there is room.
How to use it
One color, on a clear ground. Never rebuild it. Place it from the master file.
At a Glance · Positioning
How Bolton compares to a typical development.
The longer bar in each row shows where Bolton goes further than a typical development.
The Market
Bolton
Subdivision
Estate
Built to sell
Built to last
Retail at the center
Life at the center
New construction
Living heritage
Amenities
Daily life, within a walk
Anywhere
Rooted here
Loud
Understated
Section Two
The Promise.
Live Well: what Bolton promises, why it is true, and how the place is organized to deliver it.
Where you come
to Live Well.
The Promise · The Past
Where Bolton comes from.
For a hundred years, the families who built Cleveland came here to live well.
The estate
The Bolton family’s country estate in Mentor, Ohio, with the manor at its heart.
The land
240 acres of woods, creek and fields, 90 of them conserved.
What comes next
The estate opens as a neighborhood, with the manor and the woods at its center.
The Promise · The Record
What the record says.
The three facts from the public record that the brand is built on.
A civic dynasty
The Boltons helped build Cleveland, and Frances Payne Bolton was the first woman Ohio sent to Congress.
The Nortons next door
David Z. Norton, the Boltons’ neighbor and brother-in-law, ran Rockefeller’s iron-ore business.
The house
The oldest house on the estate is taken down with care, and its stone and doors are reused in the new entrances.
The Promise · Live Well
What Live Well means.
Live Well is Bolton’s promise: everyday benefits people can feel across the property. Each “well” names one; Feel Well is what they add up to.
Feel Well
Eat WellMove WellStay WellGather WellPlay WellGrow WellSleep WellWork Well
The Promise · Taglines
The tagline family.
Live Well is the core line. Each line below has a job; use the one that fits the piece.
The core line
LIVE WELL
Under the logo, and at the end of everything.
The Art of Living WellLabels, invitations, print
Come Live WellBanners, open houses, first ads
Where You Live WellResidential and model homes
Where Mentor Lives WellCity-facing and press
Held in reserve
A Life Well Built · Build Live Well · Live Well Mentor
The flex rule
A line can take a place: Come Live Well at the Manor.
The elevator pitch
Bolton is a hundred-year-old estate in Mentor, Ohio, brought back as a neighborhood where daily life is built around the land: the woods, the trails, the historic house and the neighbors, all within a walk. For a hundred years, this was where the people who built Cleveland came to live well. Now it is yours.
The Promise · Structure
How Bolton is organized.
Bolton is the brand over everything. Live Well is the promise every place keeps. Each place below is where people experience it.
Everyday services
The winery
The restaurant
The trails
The residences
The manor
Wellness
inside the ManorThe apartments
The hill
The lake
Live Well
A hundred years on, and now it is yours.
Section Three
The Foundation.
Why Bolton exists, what it stands for, who it is for, and how it speaks.
The Foundation · Purpose
Purpose, vision and mission.
Why Bolton exists, what it is aiming for, and the four things it does every day.
The Purpose
Bring the Bolton estate back to life.
As a place to live well, with its land and history kept for the people here.
The Vision
A first for the region.
A neighborhood where the shops, the trails, the woods and home are all a short walk apart.
The Mission
What Bolton does, every day.
Every decision answers to these four.
Protect what can’t be rebuilt
The forest and the history, conserved before a street was drawn.
Open the history up
A living story people can step into.
Put daily life within a walk
The café, the trail, the spa, the table, all close.
Keep it one place
As it grows, every part still belongs to the same story.
The Foundation · Values
Our values.
The six commitments behind every decision at Bolton. When a choice is hard, check it against these.
the land
Preservation
We protect what can’t be rebuilt: the forest, the house, the record. Conservation came before the first street was drawn.
the story
Heritage
We build on the estate’s real past. A hundred-year story, opened up and carried forward.
the people
Belonging
A place people are part of. You don’t need a deed to belong here.
the work
Craft
Made right, so it lasts and appreciates: real materials, salvaged stone, nothing built to merely sell.
the life
Wellness
Daily life, done here, is simply better. Live Well is the measure every decision has to meet.
the voice
Restraint
We say the real thing and let it land. Understated, never loud, and never “luxury.”
The Foundation · Audience
Our audience personas.
The five kinds of people Bolton is built for, and what each is looking for. Some are settled and ready to stay; some are still reaching for the life they want.
The Rooted Downsizer
ArrivedSold the big house; wants to stay near family and the life they built.
Reaching for: legacy & ease, among their own.
Fear: losing relevance; leaving home.
Hooks: Heritage · Nature · Distinction
The Move-Up Family
ReachingDoing well, with kids; done with the soulless subdivision.
Reaching for: a better life for the kids, with roots.
Fear: raising them somewhere with no soul.
Hooks: Quality of Life · Nature
The Young Nester
ReachingFirst real place; wants it to mean something.
Reaching for: getting in early on something real.
Fear: settling for generic.
Hooks: Quality of Life · Belonging
The Returning Professional
ReachingLeft for the career, now coming home.
Reaching for: a life they didn’t think Ohio offered.
Fear: having to leave again to live well.
Hooks: Quality of Life · Distinction
The Settled Single
ArrivedEstablished and independent; wants low-maintenance and people around.
Reaching for: easy, safe, social belonging.
Fear: isolation.
Hooks: Quality of Life · Heritage
AlsoThe Visitor: a wedding guest, a trail walker, a friend at dinner. Many become next year’s buyers.
The Foundation · Motivation
What our audience is reaching for.
Every buyer needs the basics, and every developer offers them. Our audience already has them. Bolton competes on what sits above the line: belonging, living well, and leaving something behind.
Above the line: what they are reaching for
To belong somewhere that means something
To live well: body, mind, heart, soul
To leave something behind
To be part of a rare place
The line
Below the line: what every buyer expects
A sound house
A safe street
A fair price
Convenience
The promiseWhere you come to Live Well.
The Foundation · Personality
Bolton’s personality.
If Bolton were a person, it would be the Steward, a mix of three archetypes. Use them to set how Bolton behaves in any piece.
The Ruler
Legacy, standards, quiet authority.
Bolton
Authority earned over a hundred years.
The Sage
Truth and real knowledge.
Bolton
Only what is real. We let the facts be impressive.
The Explorer
Nature, the wild, the authentic.
Bolton
Old-growth forest and trails out your door.
Together, the StewardOld standing, tells the truth, protects the land.
Confident, never loudRooted, living nowWarm, but clear who it is forSays what it meansGenerous, and a steward
The Foundation · Voice
How Bolton sounds.
The words we use, the words we avoid, and where Bolton sits between formal and casual. Write plainly, be specific, and show what is true.
× Off voice
luxury · resort-style · world-class · nestled · oasis · indulge
✓ On voice
elevated · exclusive · live well · belong · roots · real · rare · steward · legacy
“Elevate your lifestyle” may be used, but never as the lead line.
Brand personality · where Bolton sits
Formal
Casual
Candid
Warm
Serious
Playful
Detailed
Minimal
Corporate
Friendly
Complex
Simple
The Foundation · Messaging
Messaging pillars.
Six messages that are true of Bolton and backed by the record. Lead with the one that fits the person and the moment.
Where you live shapes who you become.
Daily surroundings and habits shape how long and how well people live.
A place to live first.
As retail fades, people now leave home for community and experience.
A real story you can join.
Bolton inherited a documented hundred-year legacy. Heritage is the one thing a competitor cannot copy.
Nature is the structure.
The forest was protected before a single street was drawn, and it will never be for sale.
A rare place, and the people in it.
Finite, conserved, and built for people who stay.
Made right, so it lasts.
Real materials and salvaged stone. A thing done right appreciates; conserved land compounds.
Section Four
The Landmarks.
The Landmarks
The places at Bolton.
The ten places that make up Bolton, from the manor to the trails. Each has its own page: what it is, and how people use it.
Everyday services
The winery
The restaurant
The trails
The residences
The manor
Wellness
inside the ManorThe apartments
The hill
The lake
The Landmarks · 01
Everyday services
The everyday things a neighborhood needs: the café, the market, the salon, the daycare, within a walk of the homes around them. Small by design, and sized for the people who live here.
Part of Live Well
Gather Well · Feel Well: everyday errands that feel like part of home.
How you experience it
Nails before the wedding, the Saturday market, coffee after the loop: the week has places it always goes.
The Landmarks · 02
The winery
A working winery: stone, barrels and long tables.
Part of Live Well
Eat Well · Gather Well: the estate’s table, and its biggest stage.
How you experience it
A tasting on an ordinary Tuesday, a wedding on the terrace, the Visitor’s first taste of Bolton.
The Landmarks · 03
The restaurant
A restaurant on the estate: local food, simply made, open into the evening.
Part of Live Well
Eat Well · Gather Well: daily life’s best hour.
How you experience it
Dinner you can walk to, and walk home from.
The Landmarks · 04
The trails
90 acres
Ninety acres of conserved woods and trail, held in perpetuity and open to all of Mentor from the public trailhead.
Part of Live Well
Move Well · Nature as the Structure: the woods, walkable, and protected.
How you experience it
Out your door and onto the loop: the morning walk, the dog, the season changing week by week.
The Landmarks · 05
The residences
Homes built to last, with real materials and the estate’s salvaged stone. Built right, so they appreciate.
Part of Live Well
Stay Well · Living Heritage: a home in a place with a past.
How you experience it
The Move-Up Family’s better life; the Rooted Downsizer staying near family.
The Landmarks · 06
The apartments
Modern apartments: the simplest way to live at Bolton, and the easiest way in.
Part of Live Well
Stay Well · Quality of Life: the same neighborhood, for renters.
How you experience it
A Young Nester’s first place at Bolton, no deed required.
The Landmarks · 07
Wellness, inside the manor
The spa, the studio and the practitioner, on the Manor’s lower floor, inside the hundred-year house.
Part of Live Well
Quality of Life: body and mind, tended inside the house itself.
How you experience it
The 7 a.m. class, the standing appointment, the sauna in January. Ease, made routine.
The Landmarks · 08
The lake
The still water at the center of the plan, with a path all the way around.
Part of Live Well
Feel Well: stillness, reflection, the water at rest.
How you experience it
A bench at dusk, a slow loop on the path, the quietest hour of the day.
The Landmarks · 09
The hill
The overlook above the lake: open lawn for picnics, the view and the long light.
Part of Live Well
Play Well: unscheduled time, the oldest amenity there is.
How you experience it
A kite, a picnic, the Fourth of July. The hill is the estate’s front porch.
The Landmarks · 10
The manor
The Manor’s great room and event spaces, for ceremonies and the estate’s formal occasions. A three-story fieldstone house, restored, with a terrace above the ponds for weddings, gatherings and community events.
Part of Live Well
Gather Well · Living Heritage: the house, hosting.
How you experience it
A wedding, a hundred guests, and every one of them leaves knowing Bolton.
The Landmarks · Naming
How Bolton names things.
Streets, buildings, rooms and venues follow the same rules: every name comes from the place and clears five gates. The first ten street names are the examples.
The five gates
Gate 1
Spellable
Written on an envelope on first hearing, without asking how.
Gate 2
Memorable
It carries an image or a hook, not just a pretty sound.
Gate 3
Distinctive
A name no nearby street already uses.
Gate 4
A place, never a person
No surnames. Names come from the land, never a family.
Gate 5
Clear
Checked against Mentor’s existing streets and names.
Three places names come from
Framework
The Estate Grounds
The working vocabulary of an old manor’s grounds: gates, hedges, the dovecote, the mill. Grounded, and instantly readable.
Framework
The Conserved Woods
Woodland and landform, straight from the preserve and the trails. Sensory and seasonal.
Framework
The Old-World Borrow
English and Irish place-names, naturalized on an American sign. They sound old and carry weight, and none is a surname.
The first ten streets
Flagstone Drive · Hollyhedge Lane · Dovecote Court · Mosslight Trail · Willowmere Drive · Foxglen Court · Oakmere Drive · Malvern Drive · Alderley Avenue · Painswick Lane
Section Five
The Identity.
The logos, the colors, the type and the photography, and the rules for using them.
The Identity · Logo
The primary logo.
The B, the BOLTON wordmark and the LIVE WELL line, stacked. Bolton at its most complete.
How to use it
One color, on a clear ground. Never rebuild it: place it from the master file.
When it’s used
Covers, the sales gallery, the entrance monument, the first page of anything.
Minimum size
1.5 in wide in print, 140 px on screen. Below that, use the B alone.
LIVE WELL
The Identity · Logo
The B.
The B on its own: the smallest, most flexible form of the logo, and the part people recognize at a glance.
How to use it
One color. It must survive plain black and plain white: a stamp, an embroidery, a favicon.
When it’s used
Merch, the favicon, the social avatar, the app icon. Wherever space is tight, the B carries the brand.
Minimum size
0.25 in wide in print, 24 px on screen, 1 in for embroidery.
The Identity · Logo
The wordmark.
The name BOLTON drawn as a mark. Always placed from the master file, never typed in a font. Uppercase only.
How to use it
One color. Use it where the B already lives nearby, or where a full mark would be too much.
When it’s used
Running headers, document titles, the spine of a book: anywhere the name carries on its own.
Minimum size
0.75 in wide in print, 72 px on screen.
The Identity · Logo
The horizontal, combined and Mentor logos.
Three more versions of the logo, for layouts where the stacked logo will not fit. Same rules: one color, clear space, from the master file.
The horizontal
The B beside the wordmark, split by a rule. For wide signs and letterhead.
The combined
The B drawn into the wordmark. For business cards, email and small print.
The Mentor lockup
The stacked logo with MENTOR · OHIO. For civic material and press.
The Identity · Logo
The crest and the seal.
For formal and hand-finished pieces. One color only.
The crest
The B inside the estate shield. Built for weight: seals, gates, certificates.
The seal B
The stamped B. A maker’s mark for pressed, printed and hand-finished pieces.
The Identity · Logo
The Live Well mark.
The Ripple, the mark for Live Well. A secondary mark.
What it is
One act of living well spreads to the people around it, the way a ripple spreads across still water.
Where it goes
A watermark on paper, a stamp on packaging, a sculpture at the center of the place. Never as a logo, never next to the B, never with a word inside it.
Minimum size
1 in across in print, 96 px on screen.
The Identity · Clear Space
Clear space around the logo.
Every mark gets at least the height of the B free on every side. No type, no other mark and no page edge comes inside that space. The dashed line shows that space.
The primary logo
The B
The wordmark
The horizontal
The combined
The Mentor lockup
The crest
The seal
The Live Well mark
The Identity · Logo Rules
Logo do’s and don’ts.
What to do and what to avoid every time you place a logo.
Do
Always- Place it from the master filethe master artwork, never a redraw
- Keep one B of clear spaceon every side, always
- Use one brand colora single hex from the palette
- Keep it upright and proportionallevel and unskewed; corner-drag to scale
- Give it a calm, single-color groundlet the mark breathe
- Respect the minimum sizelockup 1.5in · wordmark 0.75in · B 0.25in
- Lead with the uppercase wordmarkBOLTON, as the primary read
- Check contrast before you placethe mark must clear its background
Don’t
Never- Stretch, distort, or skew itno squeezing, condensing, or tilting
- Recolor or use off-brand colorthe palette only, nothing invented
- Add shadows, outlines, or effectsit stays flat, no glow, box, or keyline
- Rebuild, re-type, or rearrange itnever reset the font or move the parts
- Crowd the clear spacekeep type, edges, and objects out
- Place it on a busy groundno photos, textures, or low contrast
- Shrink it below the minimumsmaller than spec, it breaks
- Add words to the markno taglines or dates
The Identity · Logo Color
The logo in color.
One color at a time. Dark on light, light on dark. Every mark must also work in plain black and plain white.
Moss on Bone
Bone on Moss
Bone on Ink
Honey on Moss
Moss on Honey
Ink on Bone
Black on white
White on black
The Identity
Color.
The palette, its tints, and the color sets for every piece.
The Identity · Color
The color palette.
Moss and Honey are the two primary colors and lead every piece. Six supporting colors are used deliberately, each at its exact value.
Primary · Leads
PMS 5605 C
RGB 62·74·60
CMYK 16·0·19·71
Moss
The green. Grounds, body copy, and the default mark.
Primary · The warm layer
PMS 465 C
RGB 200·168·106
CMYK 0·16·47·22
Honey
The warm accent. Highlights, folios, and fine detail.
The six supports · each at its exact hex
Bone
PMS 7527 C
RGB 239·236·228
CMYK 0·1·5·6
Ink
PMS 419 C
RGB 34·36·32
CMYK 6·0·11·86
Stone
PMS Warm Gray 6 C
RGB 140·138·130
CMYK 0·1·7·45
Sage
PMS 5773 C
RGB 128·140·114
CMYK 9·0·19·45
Creek
PMS 5477 C
RGB 76·94·90
CMYK 19·0·4·63
Patina
PMS 4505 C
RGB 146·122·69
CMYK 0·16·53·43
The Identity · Color
Tints, shades and gradients.
Each color comes in five steps. The middle step, outlined, is the color itself: use it for every field, every word and every logo. The lighter and darker steps are for gradients and depth only, never a substitute.
LightestLightThe colorDarkDarkest
Moss
#8F968E
#656E63
#3E4A3C
#313A2F
#262C22
Sage
#C0C6B8
#A1AA97
#808C72
#68725C
#505847
Creek
#AEB7B5
#7E8B88
#4C5E5A
#3C4A46
#2D3632
Bone
#F8F6F3
#F3F1EC
#EFECE4
#B2B0A9
#777670
Stone
#CBCAC7
#ACABA5
#8C8A82
#6A6A63
#4A4A44
Ink
#9C9C9B
#60615E
#222420
#1E201C
#1A1C18
Honey
#E6D8BC
#D7C094
#C8A86A
#967F51
#65583A
Patina
#CEC3AB
#B19F79
#927A45
#6F5E37
#4D4329
Five signature gradients
Field to Patina
Canopy at Dusk
Forest & Water
Deep Water
Morning Meadow
Gradients belong on covers, backgrounds and dividers, never behind body text.
The Identity · Color
How to combine colors.
In every piece, one color covers about 60%, one about 30%, and one accent about 10%. The four ready-made sets cover most work, and the contrast rules keep text readable.
Four sets · 60 / 30 / 10
Bone60
Moss30
10
The FieldEveryday: the website, brochures, signage, this book.
Moss60
Bone30
10
Forest & WaterDeep nature: the woods, the trails, the preserve.
Creek60
Bone30
10
Still WaterCalm: wellness, water, Live Well pieces.
Ink60
Bone30
10
The PlaqueCeremonial: invitations, the gate, certificates.
Through the seasons
The palette never changes; the lead set does. The Field for spring and summer, Forest & Water for fall, The Plaque for winter and the holidays. A season is a choice of set, never a new color.
Contrast that holds
Bone on Moss · AAA
Ink on Honey · AA
Moss on Bone · AAA
Bone on Ink · AAA
One rule, never broken
Dark on light, light on dark, one color at a time. Never set Sage as text on Moss.
The Identity
Type.
The typefaces and the rules for setting them.
The Identity · Type
The fonts.
Each typeface has one job. Use one serif plus Inter in any piece. Montserrat Bold is only for the LIVE WELL line.
The Manor
Fraunces
The display serif
Headlines, the wordmark, sub-brand names. Warm, old-style, high contrast.
MENTOR · OHIO
Cinzel
Inscriptional caps
Stone, crests, monuments, names in stone. Ceremony only, never body copy.
Where you come to Live Well
EB Garamond
The heritage serif
Long-form reading and formal body: the register for rules, letters, and quotes.
Where you come to Live Well
Inter
The working sans
Body copy, captions, wayfinding, interface. Plain, legible, modern: the everyday hand.
The Identity · Type
Type sizes and setting rules.
If a sixth size seems necessary, the layout is wrong. Start from the body: the smallest text anyone has to read, at the distance they read it. Every other size steps up from there.
Aa
Display
Fraunces 500
5× body, or more
Aa
Statement
Fraunces 500
about 4× body
Aa
Headline
Fraunces 500
about 3× body
Aa
Body
EB Garamond / Inter
the unit
LABEL
Label
Inter 600 caps
body size, caps
Setting type
Sentence case for headlines
We speak, we don’t shout. Caps are for labels only.
One serif + Inter per piece
Never mix two serifs in a lockup.
45–75 characters a line
Long enough to flow, short enough to track. Left-aligned, ragged right.
Generous leading
Body sits at 1.55–1.6. The page breathes.
The measure
For a hundred years, the people who built Cleveland came here to live well. The specific carries the weight: hundred-year-old trees, a creek, a stone house.
The Identity
Photography & Film.
One art direction for every picture and every frame of film.
The Identity · Photography
Photography and film.
How Bolton’s pictures and video should look: real places, real light, warm color, people at ease. Film follows the same rules.
Always
In color- Rich, full colorwarm and natural, golden-hour when we can
- Real places, real lightshot on location, in natural light
- People genuinely at easerelaxed and unposed
- The land, the life, the architecturea mix across the set
- The feeling of living wellwhat every frame is really selling
- Film, the same waynatural light, a slow and steady camera, no music that sells
Never
Off-brand- Black-and-white or desaturatednever as the default look
- Stock photographyno library or generic images
- Staged or forced smilesnothing performed for the camera
- Flat, harsh, or bad lightingno ugly or lifeless light
- Anything we could not call trueif it isn’t real, it’s out
The point
An image is worth a thousand words. Get it right, and the photograph does the inviting. No photograph of Bolton exists yet: the pictures here show the style, and each is replaced as real photography comes in.
The Identity · Photography
The photography set.
Six frames that show the style, as a magazine would shoot the places at Bolton. Use them as the reference for every new shoot.
Section Six
In the World.
The brand worn, sent, posted and built: every piece made to the same rules.
In the World · Apparel
Apparel.
The mark in one color, embroidered or printed flat.
The polo
Black, the B embroidered in Bone thread.
The cap
The B alone, one thread color.
The t-shirt
Moss, the B and BOLTON printed in Honey.
In the World · Stationery
The letterhead.
Letter size. The combined logo top left, a Honey rule, the letter in EB Garamond, the details in Inter.
The set
Bone or white paper, dark type, a Honey accent.
The letter
EB Garamond at a reading size, left aligned, generous margins.
The details
Inter, small capitals for the footer; the address and site on every sheet.
LIVE WELLMentor, Ohio
projectbolton.com · hello@projectbolton.com
projectbolton.com · hello@projectbolton.com
September 10, 2026
Mr. and Mrs. Thomas Hale
4120 Hollyhedge Lane
Mentor, Ohio 44060
Dear Mr. and Mrs. Hale,
You are invited to an evening at the Manor on Saturday, October 17, as the house opens its doors for the first time in a generation. We will walk the grounds at five, sit down at six, and stay as long as the fire lasts.
The evening is for the families who will live here, and for the neighbors who have known this land longer than we have. Dress for the weather; the terrace is at its best after dark.
With warm regards,
Bolton
Mr. and Mrs. Thomas Hale
4120 Hollyhedge Lane
Mentor, Ohio 44060
Dear Mr. and Mrs. Hale,
You are invited to an evening at the Manor on Saturday, October 17, as the house opens its doors for the first time in a generation. We will walk the grounds at five, sit down at six, and stay as long as the fire lasts.
The evening is for the families who will live here, and for the neighbors who have known this land longer than we have. Dress for the weather; the terrace is at its best after dark.
With warm regards,
Bolton
Bolton · Mentor, Ohioprojectbolton.com
In the World · Stationery
The business card.
3.5 × 2 in. The front carries the person; the back carries the brand.
Front
Bone. The combined logo, the name in Fraunces, the title in Inter capitals, the details in Inter.
Back
Moss, with the primary lockup in Bone, centered, nothing else.
Paper
A heavy uncoated stock; the back may be printed or foil-stamped in Bone.
LIVE WELLEleanor Hale
Director of Residences
440 555 0118
eleanor@projectbolton.com
projectbolton.com
eleanor@projectbolton.com
projectbolton.com
In the World · Stationery
The envelope.
A #10 envelope, 9.5 × 4.125 in. The front stays quiet; the back is sealed.
Front
Bone. The combined logo and the return address top left, the recipient in EB Garamond.
Back
The seal, in Moss, pressed where the flap closes: wax for invitations, a printed seal for everyday mail.
One color
The logo in one color: Moss on Bone.
Mentor, Ohio
projectbolton.com
projectbolton.com
Mr. and Mrs. Thomas Hale
4120 Hollyhedge Lane
Mentor, Ohio 44060
4120 Hollyhedge Lane
Mentor, Ohio 44060
In the World · Social
Social media.
The profile mark and how to plan the grid. People judge an account by its first nine posts, so plan them as one picture.
LIVE WELL
The Profile Mark
The B with Live Well set straight beneath it. It reads at any size and drops cleanly into a circle, square, or rounded square.
A planned grid
Read the top nine as one composition. Alternate land, life, and heritage, repost real resident life with credit, and keep every frame on the palette.
@liveatbolton
LIVE WELL
128
posts
9,240
followers
84
following
Bolton · Mentor, Ohio
A hundred-year estate, lived in.
#LiveWell
A hundred-year estate, lived in.
#LiveWell
projectbolton.com
BOLTONLive Well
Live WellThe LandmarksResidencesVisitLive
Mentor, Ohio
Where you come to
Live Well
A hundred-year estate, restored as a place to live well.
Explore BoltonExplore the estate
Residences
Homes and apartments, a walk from everything.
The Manor
The historic house, restored for gatherings and events.
Bolton Trails
90 acres of woods and water to wander.
BOLTON · Live WellMentor, Ohio · © 2026 Bolton
In the World · On the Street
The brand on signs and objects.
The logo out in the world: the entrance, the buildings, the paths and the streets.
In the World · Materials
The logo on materials.
Each mark in one color on paper, ceramic, fabric and metal.
The letterhead
The combined logo on Bone paper.
The envelope
The seal pressed in Moss wax.
The brochure
The primary logo in Bone on Moss.
Small goods
The B and the wordmark, one color each.
The linen
The B embroidered in Honey thread.
The lobby wall
The wordmark in metal.
Keeping the Brand
Where you come to
Live Well
A hundred years ago, this was a place people came to live well. Restored, it is that again. The brand keeps its value only if every piece follows this book.
Who keeps it
Held by the development’s ownership, stewarded day to day through Spark. One custodian, one voice.
Who signs off
Anything carrying the B clears one review through Spark before it goes public.
How it changes
The cover carries the current version; work only from the latest file. New work starts from this foundation.
Using the marks
The B, the wordmark, the lockups, and Live Well reproduce only from the master files, only as shown.
© 2026 Bolton. Bolton, the B, and Live Well are marks of the Bolton development.
Logos at projectbolton.com/logos · Fonts free on Google Fonts: Fraunces, EB Garamond, Inter, Cinzel, Montserrat